How to Choose Fantastic Not Stock Photography

Not stock photos are currently on demand in the creative community. They offer various benefits that make them a must-have for business, marketing, and social media campaigns. They are not vague, and they fit your brand and message perfectly. The lack of originality and sincerity of stock images also make not stock photography even more favorable. Thus, many stock photo sites include them in their collection.

Stock photography sites offer hundreds of thousands of unique images to help you convey your message and increase your brand value. With a plethora of choices, it can be challenging to find the right not stock photos for your website, social, and media content. Find out here!

As a rule of thumb, don’t just pick a photo that catches your eye. It should be aligned with your content to avoid confusion. Also, consider the message you wish to send and the type of images that contribute to your content. More importantly, download not stock photos that connect with your audience.

To help you choose fantastic stock images for your marketing needs, here are a few pointers that you may find useful:

  1. Focus on quality. When it comes to marketing, don’t just settle for good quality photos. You want to set yourself apart from your competitors, so make sure you use clean and crisp images. Unique, high-quality stock photos help with your branding by offering a clear message to your audience. They help convey your idea in a way that won’t create confusion among your target audience.
  2. Aim for originality. If you want to stand out against other marketers, you should focus on individuality. Avoid using images that you have seen before and choose unique photos that are memorable and striking to make sure you build an immediate connection with your target audience.
  3. Go for authenticity. Authentic images that mirror your audience should be the midpoint of your branding strategy. People relate well to images that convey emotions and scenarios. So, choose photos that look natural and not staged. Pick something that tells a story. The right images serve as a teaser for your content and help turn visitors into clients.
  4. Be consistent. Are you using the images on your website and social media? If yes, make sure you use the same type of image and concept to avoid confusion. Also, be consistent with the quality and color. Look for vibrant, contrasting colors that pop to capture your visitors’ attention.
  5. Do your research. Conduct a quick image search on Google to find out if a photo is in several stock photo agencies. If it is, there’s a high chance it’s overused. Also, check the licensing to avoid legal issues down the road.

Now that you have an idea on how to choose unique images for your next project, the next step is finding a website that offers them. Photocase is selling simple, natural imagery of authentic people, positive feelings, and real-life moments. Their portfolio includes distinct photos that stand out from classic stock photo clichés. The pricing model is cheap and convenient, too. Plus, you can purchase extended rights for a specific use.

3 Main Types of Icons and Where to Get Them

Due to the limited screen space of Android and iOs devices, text labels are usually replaced with icons. They take less, don’t have to be translated, and are familiar to most people. However, choosing icons with a well-planned design is crucial as well. If not carefully considered, you could end up with usability problems.

In order to choose the best icon design, you need to know the types of icons and their impact on user experience.

  • Universal Icons
    By definition, an icon is a visual representation of an action, object or idea. A few of them enjoy universal recognition from users. For instance, the home, print and shopping cart icons are icons that many people are familiar with. However, this type of icons are rare. Outside of the above examples, many are still ambiguous to users due to their various meanings across interfaces.
  • Conflicting Icons
    Another type of icons that may cause trouble when implemented with commonly used pictogram is those with contradictory meanings. Take for instance the hamburger icon for navigation. Majority of interfaces use it into a scrollable overlay, but others use it to represent a list. Conflicting icons confuse users with their different meanings. Users expect a different outcome and gets a different one.
  • Unique Icons
    Unique icons function beyond standard actions, such as sharing and printing. Many designers fail in this category because this type of icons are typically hard to recognize. For first-time users, they can be a completely different experience. Some may be willing to explore and learn them, while others do not have the time to do so.



Vector icons should help users do what they need to do without requiring effort. If the meaning of the icon is not 100% clear to your users, skip the icon. Stay with simple copy or combine them. Choose icons that are easy to recognize and memorize through these guidelines:

  • Avoid icons with conflicting and confusing meanings.
  • Choose icons that are simple and schematic.
  • Use labels to help users understand.

Any icon in your interface should serve a purpose. If chosen correctly, you can guide your users seamlessly through a workflow.

Where can you buy vector icons?

Many agencies offer icons, but the best place to get your line icon pack is from IconTail offers a cost-effective solution to your design needs. They have over 2050 line and filled icons in their library at various categories. For a one-time payment, you can download all vector icons designed by Pixel Perfect. You can also easily change the stroke size with your Adobe Illustrator. All icons are available in 7 different size and 11 files type.

For as low as $59, you can enjoy thousands of professional icons, saving you a lot of money. A friendly license is also in place, allowing you to use the icons in any project for as long as you like. If the icons do not meet your needs, the website offers a 30-day money back guarantee. That’s how confident IconTail is that their icons can fulfill all your graphic needs.